the reuters-university of michigan consumer sentiment survey fell in early december to its lowest level since august. the dow rose 81 points, the nasdaq was down 11 on further losses in apple shares, the s&p up four points. a mixed week for the indices, the dow industrials, which does not include apple, gained 1% for the week. with apple, the nasdaq fell 1.1%. and the s&p 500 eeked out a 0.01% gain since last friday. >> susie: one hundred of the small businesses behind the job growth we're seeing, were honored last night in washington, with inc magazine's "hire power" awards. the businesses span the country, and cross an array of sectors. sylvia hall met with three of the winners to talk about their businesses, and the one thing they have in common: success. >> reporter: they work in different states, and in completely different fields. but together, these c.e.o.s have added more than 1,500 jobs to the nation's economy over the past three years. this is mike derheim, who heads a minnesota tech firm; sharon virts mozer, whose virginia- based company runs administration for the federal go